From the Start

For adidas Originals the idea of telling authentic stories has always been a pillar of the brand’s foundation. With the relaunch of their app, CONFIRMED, in August of 2020 the goal was to tell the story of the brand’s history in the realm of sneaker unboxings. Due to COVID, telling that story was definitely extra challenging. However, my team and I were able to deliver on a piece that I am certainly proud of.