HOOPER’S HOOP, ALWAYS

A REFLECTION OF GREATNESS

Commemorating the 25th season of the WNBA, along with its 25 years of a partnership with Gatorade, was more than an opportunity to be celebratory. It was the perfect time to be reflective. That is why the statement for this work is a clear acknowledgement that the W is the home of many of the world’s best athletes and hoopers and to definitely declare that the best of is yet to come from the W.

We purposely chose thirteen-year-old rising star Isabella “Jiggy” Escribano to be the hero of the film, “Reflections”, to show that the WNBA has already fueled the next generation of greatness for its league.

All credit to my creative team, Anthony Taylor and Terrence Watson, and our incredible producer, Cade Wallace. Lastly, gracias to our incredibly talented creative partner and director, Mikayla Gamble.