To celebrate the Gatorade and Madden partnership we created the the first Gatorade inspired field and uniforms to be featured in the video game itself. This opportunity was the realization of two personal creative dreams for me. First, it allowed me to take the iconic brand of Gatorade into a space that it had never been before, the Madden Universe. Secondly, it allowed me, a kid that loved playing Madden as a kid, to feel like a video game developer, which was super dope.

The inspiration behind the field and the uniforms is based on the iconic “Gatorade Dunk” the trademark of any sports champion.

A big shoutout to my creative team for the teamwork to make this come to life too. Alec Plourde and Taylor Franklin.