Traveling for Business,
Not Business Travel
Yes, I agree that financial advertising is not the most exciting work for a creative. But if you are creating for one the biggest travel cards and are able to travel, create, and direct across the world now that is the kind of financial advertising that one can fall in love with. Well, I was fortunate enough to do that.
Below is a few of the pieces that my team and I created. For the record, we traveled to 28 cities in three years, while I was running this campaign. Gracias to everyone that help bring this work to life too, as traveling for business is not the same as business travel.
“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
I captured the shot below. It is from a one of a kind rooftop in Barcelona. The reason I am sharing it is because over the 3 years of working and traveling on this campaign this moment was my favorite. It was the last shot in a very long 18-20 hour day, but I was not tired. I felt the most at peace and energized right then and there. It was because at this moment I not only saw but felt that I was doing what I love to do. I was creating.
