Open a Shop,

Create a Culture

In 2020, adidas Originals SHPTLKS that featured the temporary reopening of the legendary Chicago sneaker shop Tony’s Sports to commemorate the city hosting the 2020 NBA All-Star game.

We produced a video that told the oral history of Tony’s Sports. Our goal was to present how the shop was a pioneer in the Chicago sneaker culture. We also wanted to discuss how it set the foundation for other shops LDRS and Fat Tiger Workshop from those shop founders themselves.

The story meant even more to me. As a kid, I use to shop at Tony’s Sports. It was the place where I not only purchased my first pair of Jordan’s as a kid, shoutout Concord’s, but where I was introduced to the sneaker culture for the first time.