Innovation is our solution

The story below is for 2020 adidas Originals Clean Classics campaign. adidas will eliminate all of their usage of plastic, in their products, by 2024. This collection is a milestone in that final goal. The campaign celebrates how innovation is the only way to produce a more sustainable design for sneakers that have a classic, but more unsustainable, design already.

We also produced this video during COVID, which meant we had to create it remotely, as shooting on a live set was not possible. We kept with the spirit of the campaign and got innovative by using 3D as the visual direction to tell our story.