Change is the Future, Always

In 1970, the SL sneaker represented freethinkers around the world. 50 years later, adidas re-released an updated SL for those who are leading change today. Meet the new SL sneaker, and the collective voice wearing them.

For this campaign, we produced a long-form video that showcased numerous women that are modern day pioneers advocating for change in their respective crafts. Each with a voice loud enough to hear and worth listening to every word.