Running Out of Space

The story of the Ultra BOOST 2020 is out of this world. The UB20 mark the beginning of a partnership with adidas and International Space Station (ISS) The collaboration came together as adidas wanted to continue push the boundaries of their running shoes design and functionality, specifically the shoes’ BOOST technology. adidas best way of doing this would be to take the BOOST material to space, as it out of this world space, and testing out the material there. It would then implement those scientific findings in a redesign of their Ultra BOOST running shoes.

We wanted to produce a piece that would match how incredible this partnership and its never before goal was by creating a first of its kind unboxing, a space case, for the Ultra BOOST 2020 launch. The marquee point, besides the materials and infinity mirror in the case, was the feature of a hologram within this space case.